Creativity and Social Capital: The Pillars of Venice’s Success in the New European Bauhaus Programme

This article explores six craft-based urban social innovation initiatives implemented in Venice between 2014 and 2021, considered decisive for the candidature of city New European Bauhaus programme. Adopting a qualitative approach based on multiple case study methods, it reconstructs how promotion traditional craft enterprises entered local policy agenda through mechanisms that strengthen embeddedness issue. The emphasises polycentrism highlights importance creativity as tool to trigger co-design processes, projects contexts knowledge information sharing, events happenings strengthening capital increasing its accessibility. In final part paper, some limitations are emerging new research lines future suggested.